• Nike Risk Everything Commercial

    Will You Risk Everything? – Nike Advert

    Nike continue their long line of ‘you can do anything’ marketing messages with their new campaign ‘Risk Everything’. In the below advert Nike encourage us to not be clones and risk everything to follow our goals. The notion of playing it safe can often be the most risky thing you can do, it gets hammered [...]

  • Factory Farming Marketing Shocking Video

    YOU Allow Marketers To Lie To You

    The Catsnake Film agency have produced this thought provoking film on factory farming. The audience is real, the facts are true, however, for impact the presenter is an actor. The crowd are freaked out ann angry, I would not have wanted to deliver this speech! The talk discusses many of the deceptive food marketing strategies [...]

  • CigEgoCampaign

    An Appeal To The E.U. To Try A New Approach To Anti-Smoking Campaigns

    I recently wrote an article about a different approach to anti-smoking labels and adverts called ‘If you really want people to quit smoking advertise this way‘. I touched on the idea that ‘death warnings’ will not work for the masses due to people’s optimism bias. The optimism bias basically stops smokers from thinking that it [...]

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