• Books: Knowledge Is Power

    Marketing Is Personal Development For The Masses

    Studies vary, but it seems that people read between 1-5 books a year. Of this, most will be fiction. Probably 50 shades or something equally as educational. I jest, there’s nothing wrong with 50 shades. I’m pointing out that the only education you will get is in how to whip someone effectively. I pulled out […]

  • Prada Fifth Avenue Manhatan

    What Ecommerce Could Learn From The High Street

    Guest Article by Charlotte Barnes The traditional High Street was once a prominent feature in virtually every town and city across the country. However, a change in attitude and preferences amongst shoppers started a death knell for many and now their numbers are dwindling. Instead of mourning a passing era, retailers now must embrace a […]

  • Protein World Beach Body Advert

    Protein World: Why So Serious

    Protein World have come under a lot of consumer hatred in recent days for their ‘Beach Body’ adverts. The adverts were plastered across the London Underground. The posters ask the question “are you beach body ready?”. Then they push their weight loss collection. A petition has been started to get the adverts removed, and their […]

  • CigEgoCampaign

    An Appeal To The E.U. To Try A New Approach To Anti-Smoking Campaigns

    I recently wrote an article about a different approach to anti-smoking labels and adverts called ‘If you really want people to quit smoking advertise this way‘. I touched on the idea that ‘death warnings’ will not work for the masses due to people’s optimism bias. The optimism bias basically stops smokers from thinking that it […]

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