As most of my articles start, I was on the London Underground the other day listening to Michael Buble (That bits new) looking up at the tube adverts. I saw a Nationwide (British building society) advert, nothing striked me as unethical about it. At the bottom of the advert there was a call to action in red [...]

Shock tactics definitely work, or at least work at grabbing the persons attention, whether it actually changes behaviour I don’t know. I have never been a massive fan of shock tactics as they’re often very intrusive (I guess they wouldn’t be called shock tactics otherwise). The below advert is a reason why I don’t like them. [...]

The new advert by Blinkbox is very funny, and I like it from a creative point of view. However, please humour me for a minute. People spend hours a day watching TV, and a large proportion of the world’s population (I’m generalising) see it as the main soource of entertainment. We have a lot of problems in [...]

The new Evian ‘Baby and me’ advert is spectacular. The crux of the advert is people on the street pass by a shop window see their reflection as a baby dressed as them, and start dancing. The advert is very up beat and happy. Evian are getting people to link happiness, youth and energy to [...]

So I came across one of the funniest commercials I’ve seen in a while. The commercial is called ‘Ship My Pants’ from Kmart. Kmart have used childish humour to promote their new service offering of shipping. check it out below; I dare you not to laugh. This will ultimately offend some people, because certain people [...]