Jeremy Wickremer is hosting and The Transformational Media Initiative is holding an event called ‘The Positive Future of Media’ on June 19th at 7pm in London (Hub Westmister). They have 3 highly passionate speakers, including I discussing where the media and marketing is going wrong but more importantly we’ll discuss the positive future of the [...]

I don’t know if you’ve seen the new Littlewoods advert featuring Myleene Klass, if not I’ve put it below for your perusal. I like how up beat and happy the commercial is, it will no doubt put people in a good mood. There is a however though. The first issue is that all the women [...]

I stumbled across this image on Upworthy.com and instantly loved it’s provocative nature. The image was designed by Karina Nurdinova and uses a quote from Banksy. The spoof advert is obviously meant to look like a Coca-Cola advert. Although, the advert expresses a great point it doesn’t do marketing’s power for social change any good; which this website [...]

As most of my articles start, I was on the London Underground the other day listening to Michael Buble (That bits new) looking up at the tube adverts. I saw a Nationwide (British building society) advert, nothing striked me as unethical about it. At the bottom of the advert there was a call to action in red [...]

Shock tactics definitely work, or at least work at grabbing the persons attention, whether it actually changes behaviour I don’t know. I have never been a massive fan of shock tactics as they’re often very intrusive (I guess they wouldn’t be called shock tactics otherwise). The below advert is a reason why I don’t like them. [...]